As an entrepreneur, decision-maker or manager of a small business, SME or start-up, you’re well aware of the importance of your employer brand. On a daily basis, you invest time and resources to create a strong visual identity, develop effective communications and offer an optimal customer experience through the values you wish to convey. But have you ever considered the role your offices can play in reinforcing your brand image?
The impact of office space on the perception of your company
According to a survey conducted by IFOP in 2023In France, 67% of employees say that the work environment has a significant impact on their stress levels. That’s why your offices are so much more than just a place to work. They are a true reflection of your corporate culture and values. It’s where your employees evolve on a daily basis, where you meet your customers and partners, and where you recruit new talent. The layout of your offices, the atmosphere they create and the services they offer all contribute to people’s perception of your company.
Offices that reflect your identity
The design and style of your offices are the first things your visitors will notice. So it’s important to choose a style that matches your brand image. If you’re an innovative, dynamic company, opt for a modern, colorful layout. If you’re environmentally conscious, use sustainable, eco-responsible materials. What’s important is that your offices are consistent with the values you wish to convey.
This is one of the reasons why 70% of French employees say they are more productive in a well-appointed work environment designed to encourage employee fulfillment.
A work environment conducive to performance
Your offices must also be a place where your employees feel at ease and where they can perform at their best. This means creating an ergonomic, comfortable and stimulating environment. Invest in quality furniture, provide spaces for relaxation and collaboration, and offer services such as a cafeteria, rest area or gym. Happy, productive employees are your company’s best ambassadors, both to your customers and to your various partners and suppliers.
Moreover, in an increasingly competitive job market, the quality of the working environment is a criterion taken into account by job applicants and by the talent you are seeking to attract to your teams.
A tool for internal and external communication
It’s crucial to share your company’s vision and values with your teams and customers. That’s why your desks can also be used as a tool for internal and external communication. Indeed, they are an excellent medium for spreading your corporate messages and culture. Organize guided tours for your customers and partners, create events with your employees, share photos and videos of your offices on social networks, and use them as a backdrop for your corporate events.
Operated offices: the solution for strengthening your brand image
At Hiptown, we offer companies a turnkey solution for fitting out, managing and animating their workspaces: operated offices. Our aim is to help you create environments that reflect your brand image, promote the well-being of your employees and contribute to your performance.
With Hiptown, you benefit from many advantages:
A wide choice of workspaces:
Hiptown offers a wide range of offices: from simple private closed office to coworking spaceand flexible offices. So you can choose the space that best suits your needs and budget.
Tailor-made fittings:
At Hiptown, our teams of architects and interior designers work with you to create offices that reflect your brand image and meet your specific needs.
Complete service management :
Our mission is to make your day-to-day life easier. Hiptown takes care of everything, from building maintenance and supplies to concierge services, visitor reception and Internet access. So you don’t have to worry about a thing, and can concentrate on your core business.
